Keyword Research for New Bloggers (Beginner-Friendly Guide)

If you are starting a new blog, keyword research is the first and most important step for getting traffic from Google. Many beginners write random topics without checking search demand—and their blogs never get views. In this guide, you will learn what keyword research is, why it matters, and how new bloggers can find low-competition keywords to grow fast.

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What Is Keyword Research?

Keyword research means finding the words or phrases that people search on Google. When you know what users want, you can create content that ranks higher and drives targeted traffic.

For example:“best home workout for beginners” is a keyword.If you write a blog on the same topic and optimize it, Google can show it to users.

Why Keyword Research Is Important for New Bloggers

Beginners often struggle to get traffic because:

• They choose high-competition keywords

• They write on topics nobody searches

• Their content doesn’t match search intent

With proper keyword research, you can:

• Rank faster

• Get organic traffic

• Grow your blog authority

• Earn money through AdSense and affiliate marketing

Step-by-Step Keyword Research for New Bloggers

1. Choose a Specific Niche

Before searching for keywords, decide your blog’s niche. A focused niche helps Google understand your expertise.

Examples:

• Fitness

• Digital marketing

• Travel

• Tech gadgets

• Personal finance

2. Use Free Keyword Research Tools

New bloggers don’t need paid tools; free tools are enough.

Best Free Tools:

• Google Keyword Planner

• Ubersuggest (Free version)

• AnswerThePublic

• Google Trends

• Google Autosuggest

• AlsoAsked

These tools help you find search volume, trends, and related keywords.

3. Find Low-Competition Keywords

As a beginner, avoid high-volume competitive keywords. Target long-tail keywords (4–6 words) because they rank faster.

Examples:❌ High competition: “weight loss”✅ Low competition: “weight loss tips for working professionals”

How to identify low competition:

• Monthly search volume: 50–1500

• Keyword difficulty: low

• Few big authority websites ranking on page 1

4. Analyze Search Intent

Search intent means understanding what the user wants.

Types of intent:

• Informational: “how to lose weight”

• Commercial: “best hosting for beginners”

• Transactional: “buy running shoes online”

• Navigational: “Facebook login”

Match your content with the correct intent to rank higher.

5. Spy on Your Competitors

Competitor research helps you understand what keywords they rank for.

Check competitors for:

• Topics they cover

• Their top-performing keywords

• Gaps you can fill

Tools like Ubersuggest and Ahrefs (free version) can show competitor keywords.

6. Create a Keyword List

Make a list of 30–50 keywords relevant to your niche.

Include:

• Main keywords

• Long-tail keywords

• Question-based keywords

• Comparison keywords

This gives you a content roadmap for 1–2 months.

7. Optimize Your Blog Posts for Keywords

Once you have keywords, use them naturally in your blog.

Where to add keywords:

• Title

• URL

• First 100 words

• H2/H3 headings

• Image alt tags

• Meta description

Avoid keyword stuffing; write naturally.

Best Keyword Ideas for New Bloggers

Here are easy, low-competition keyword ideas for beginners:

Fitness Niche:

• best home workout for beginners

• 10-minute morning workout routine

• diet plan for weight loss vegetarian

Tech/Blogging Niche:

• how to start a WordPress blog

• best free SEO tools for beginners

• how to get google adsense approval fast

Travel Niche:

• budget-friendly places to visit in India

• solo travel tips for beginners

• best travel gadgets under 1000

Final Tips for Better Keyword Research

• Focus on long-tail keywords

• Understand user intent

• Check ranking difficulty before writing

• Always compare 3–4 tools

• Write better content than your competitors

Keyword research is a skill. The more you practice, the faster your blog will grow.